Ever looked up for a random thing in a search engine, and the first website that pops up in the results is exactly what you were looking for? Did you ever wonder how search engines like Google determine the best place that gives you what you were searching?
How Search Engines Rank Websites
The thing is that search engines like Google and Bing have their own specific algorithms to determine which website or page in the Internet best provides the specific content being asked for by a user. Search engines use a variety of different factors to do this, such as the user’s location, the specific keyword phrase used, and the user’s recent search history. Google will consolidate all of this simple information and will use their algorithm to rank related websites based on the relevance and quality of the content they can offer the user. Google and other search engines constantly tweak and update their algorithms based on current trends as well as to improve the accuracy of their search results.
If you’re a business or organization owner who wants to increase traffic to their websites, one of the best ways to do it is by increasing their ranks in search engine results pages (SERPs). Most people using the Internet start by inputting a word or phrase into a search engine and using the results as a starting point. The industry of improving search results rankings is called search engine optimization or SEO. If you want your website to rank higher in SERPs, the best way is by utilizing SEO services in Singapore.
The Importance of Using SEO Services for Your Website
Research conducted by different search engines has shown that the top 3 results in a SERP get almost 70% of all the clicks and traffic in the page. This means that all the other websites in the results only account for just 30% of the traffic, which is a very small percentage to share with others. Research has also shown the importance of even just a single increase in ranking – whenever a website’s search rank goes up by one point, the CTR (click-through rate) for that website increases by 30.8%! That’s a very significant increase in traffic from just a single rank increase.
SEO services in Singapore offered by SEO companies like HealthMark aim to increase the ranking of your business or organization website on SERPs, particularly in Google. All of their services are aimed toward optimizing your website based on particular keyword phrases that are searched by users.
HealthMark has detailed below two types of SEO services that businesses and organizations can use and how they work in improving search rankings:
Types of SEO Services
In on-page SEO, the focus is on optimizing the website by improving its design and user experience, as well as by creating quality content that is valuable to users. Through on-page SEO, the SEO specialist will ensure that your website has all the signs of being a quality resource for the specified keyword, which is valued highly by search engines and their users.
On-page SEO is a lot easier to implement as the business or organization already has total control of their website. All that needs to be done now is to formulate an SEO strategy to maximize the usability and value of the website to search engines. One way to do that is by making sure the website contains the target keywords by inserting it into articles, links, image descriptions and titles in the website.
In on-page SEO, it can take some time for the optimization to have an effect on search rankings. The SEO company will constantly monitor your website’s search rankings through the use of different SEO tools, and a lot of times the results of on-page SEO can take a few weeks or months to be picked up by a search engine’s crawlers. However, on-page SEO also has a greater effect on search ranking retention, because if done right can keep your website in the top rankings for many months.
In this type of SEO, most of the work is done outside of the business or organization website. Usually, this is done by going to relevant or related websites and asking the website owners to link back to you in some way, whether through a prominent link in their headers or through a link in a related blog post. These are called backlinks and are useful not only because they drive the SEO of your website, but also because they generate organic traffic to your website that isn’t from a search engine.
Off-page SEO ensures that there is organic traffic that goes to your website, whether or not it was through a search engine. This also improves the trust and reliability of your website if a search engine or user sees your website linked from a different one. Off-page SEO also increases search rank faster compared to on-page SEO.
It’s hard to control what happens in off-page SEO, as the company does not have full control of the website linking back to yours. Backlinks also rarely come for free, and the costs for getting backlinks can become quite high depending on the website.
The best SEO services are those that are a combination of both on-page SEO and off-page SEO. SEO companies often have two teams working on the optimization, one for on-page work and another for dealing with off-page SEO. Using both methods ensures that you are getting the best of both types and will ultimately help in increasing website rank and traffic.
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