It’s not a faith in technology. It’s faith in people.
The only way to be truly satisfied is to do what you believe is great work
The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t.
The technology companies don’t understand creative things at all. Silicon Valley’s view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
You‘ve got to start with the customer experience and work back toward the technology – not the other way around.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
I’d say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
One of the failures of technology companies is that they build technologies thinking everything else will work out.
What’s new is this amazingly efficient distribution system for stolen property called the Internet – and no one’s going to shut down the Internet.
Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did.
The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.
You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it.
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.
Sometimes life hits you in the head with a brick. Don’t lose faith.
If you view computer designers as artists, they’re really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.
We made the buttons on the screen look so good you’ll want to lick them.
Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.
That’s been one of my mantras – focus and simplicity. Simple can be harder than complex.