The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
I’ve always wanted to own and control the primary technology in everything we do.
I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much – if at all.
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.
It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules… That’s because we have seen the dangers of technology firsthand. I’ve seen it in myself, I don’t want to see that happen to my kids.
An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
So let’s not use a stylus. We’re going to use the best pointing device in the world. We’re going to use a pointing device that we’re all born with – born with ten of them. We’re going to use our fingers. We’re going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.
The best way to create value in the 21st century is to connect Creativity with Technology
The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it’s like people who had black-and-white TVs when
I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.
color came out. They eventually decided whether or not the new technology was worth the investment.
Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.