For any business trying to strengthen its online presence, search ranking is a significant concern. The ranking of your website on a search engine directly impacts the volume of organic traffic that it would generate. Search engines are one of the most reliable and popular tools for people to look for any product, service, or information online.
So naturally, a high ranking on a search engine is preferable as it increases the likelihood of people visiting your website through the search engine. A professional digital marketing company in India can help you achieve a top rank on major search engines like Google.
However, just like your website can beat the rest and get to the top, it may also drop in the rankings. When this happens, it is natural to panic. However, you may rest assured that a drop in the search rankings does not mean that you have to start from scratch all over again. For sure, it would take some time to regain the rank.
You can overcome with partnering with an SEO company and following the outlined tips below:
Why do search Rankings Drop?
If your website was already at one of the top search rankings, you must have invested plenty of time and effort in search engine optimization already. In such a situation, it is natural to feel confused about what caused the rankings to drop. There are several probable reasons why this may have happened.
Changes in the algorithm: The leading search engines constantly make changes to their algorithms. Google, for instance, changes its algorithm about five hundred to six hundred times a year. These alterations change how search engines look for information and rank websites.
Loss of links: Backlinking is a crucial SEO strategy as search engines look for websites with inbound links from authentic sites. It is possible that the site from which a backlink led to yours removed the link or the page as a whole, your ranking may dramatically fall. This is because your website would lose authenticity as per the search engine.
Changes to the webpages: You or anyone in your team may have inadvertently caused the drop by changing the web pages. This happens significantly when the keywords or the URL changes.
Your competition got tougher: The drop in rankings may not even result from any changes on your part or the search engine. It is also possible that your competitors optimized their web pages better and got ahead of you.
A professional can analyze the situation correctly and determine the reason behind the drop.
How to Recover from the Drop?
With the right strategy, it is possible to recuperate from the drop and get your search ranking back. Here are some of the viable solutions, depending on the cause behind the drop:
If the drop results from an update in the search engine algorithm, it is necessary to understand how the new algorithm works. A leading SEO company in India can help you analyze the new algorithm and make the required changes to your website. To stay at the top of the search results, constant adaptation is necessary.
If a loss of links is the reason behind the drop, you should immediately recover the links or create new ones. You may reach out to the site owner to check if the removal was an accident. If the site replaced the link with a link to a different website, check out the new website and understand how it became the preferred choice.
If you realize that a change in the content or the website URL is the cause behind the issue, get your development team to revert the changes without delay. In some cases, it is not possible to revert the URL. Then you would have to get the old URL to redirect to the new one. Make sure that the search engine can read all the contents on the webpage.
In case it turns out that your competitors carried out the search engine optimization, there is only one solution. You would have to do the same and beat them to take your rank back. This calls for a detailed observation of the competitor’s website and extensive research. Generally, the services of an SEO expert are crucial for this.
Currently, the competition for search engine rankings is exceptionally high. Therefore, a drop or fall in the rankings may mean significant changes in your company’s sales. This is why a drop in search rankings calls for immediate attention. You would not want to delay it by any means because the more you delay, the further the rankings may fall. Reputable digital marketing firms like Techmagnate can help you recover quickly and hold the ranking with greater consistency.