How to integrate Online Payments for Your Website

The best online payment systems give you access to powerful tools of the trade that are a business necessity in this modern-day age.

No business can hope to prosper without giving its customers the convenience and security of online shopping that they have grown so used to. If you are a business owner, you should pay close attention. For a successful online payment integration for your website, you need the best online payment gateway.

We will help you understand how you can choose the best online payment gateway system for your business and integrate that into your website.

How to integrate Online Payments for Your Website

What is a Payment Gateway System?

In simple terms, a payment gateway system is like a secure bridge between the customer, merchant, card network, issuer, and acquiring banks to help them securely relay transaction-related data among themselves to either approve or decline a transaction request. It’s a seamless process requiring only a few seconds for the entire cycle to run from start to finish. Most of us don’t even realize the complex nature of this technology since everything happens at blazing fast speeds in the blink of an eye.

Choosing a Payment Gateway System

Today’s market is flooded with many payment gateway systems; however, it’s important to choose the right one if you want to experience the full potential of this modern technology. Every payment gateway system comes with varied feature sets, so you need to pick and choose which ones are the best fit for your business since one size doesn’t fit all when it comes to a payment gateway system.

Let’s have a look at the various kinds of payment gateway systems you can choose as per your business’s unique needs and requirements!

Hosted Gateway

It’s a third-party payment gateway system and requires a person to leave the merchant’s website to complete a transaction. In this type of gateway system, the customer is redirected to a secure payment page hosted by the gateway. Once there, the customer needs to enter transaction-related data such as credit card information, CVV, billing, and shipping information. The data is then shared with respected third parties such as banks, card networks, etc., and the approval or decline status is shared back to the merchant page.

How to Integrate

The connection generally takes place via an API using a piece of HTML code that implements that service provider’s button on the checkout page. This can be disguised as a ‘Buy’ or ‘Purchase’ button. Once a customer clicks on the button, it invokes the service provider’s API to validate, collect and send the transaction-related information through the gateway, as and when the button is triggered.

Benefits of a Hosted Gateway

  • The entire process is taken care of by the service provider
  • The vendor stores client card data
  • All compliance-related requirements such as PCI DSS is taken care of by the service provider

Drawbacks of a Hosted Gateway

  • Merchant has no control over the user’s checkout experience
  • Lack of trust for third-party systems among consumers
  • Redirection can lower conversion rates and affect branding

Direct Post Method

The direct post method allows the customer to shop without redirecting to another page. It is made possible since the direct post assumes that all transaction-related data is immediately posted to the payment gateway once a customer clicks the buy button. This data is instantly communicated to the payment gateway and the processor without storing any data on the merchant server.

How to Integrate

It is relatively simple to integrate this payment gateway service. The vendor will need to set up the API connection between the merchant’s shopping cart and the payment gateway to postcard data.

Benefits of a Direct Post Method

  • It’s as good as an integrated payment gateway
  • You get customization and branding options on the checkout page
  • Every action happens on a single page, and there is no need to redirect the customer

Drawbacks of a Direct Post Method

  • It’s not 100% secure therefore not so popular from a security perspective

Non-Hosted (Integrated) Method

This is exclusive to the merchant without the involvement of any third party at the checkout stage. For this, the merchants are required to obtain PCI DSS compliance and adhere to strict codes of conduct in storing, securing, and conducting verification for each transaction.

This method allows the merchants to become the payment providers, and therefore, the integrated gateway can become a dedicated source of revenue. A business can process payments for other merchants by obtaining all necessary compliances, but for a fee.

However, all of this comes at an additional cost since you would be responsible for building and maintaining the infrastructure required to store all transaction-related data securely.

How to Integrate

These can be integrated via APIs to the server. However, you will need an engineering team to set up the integration effectively. Even though most vendors have well-documented integration guides, API references, and developer portals, it’s advisable to get a professional to do the initial setup.

Benefits of a Non-Hosted (Integrated) Method

  • Full control over transactions on the website
  • Offers payment customization options as per your business requirements
  • Gives you options for branding the checkout page for more brand recall

Drawbacks of a Direct Post Method

  • The merchant is responsible for infrastructure maintenance
  • All compliance-related requirements such as PCI DSS have to be taken care of by the merchant
  • Integrating custom functionality with the gateway can sometimes be tricky

Plural Payment offers one of the best payment gateway services in the country and gets your business up to speed when it comes to accepting online payments in a flash. If you are looking for a gateway that’s reliable, reputable, and offers unrivaled feature sets to help you scale your business to the next level, then look no further and get your business up and ready for the future.

It’s always better to stay ahead of the curve in a cut-throat business world, and a payment gateway system is one of the tools that help you get that edge over your competition!