Digital Marketing – Demand, Scope, Career Growth

India’s digital economy is on the rise. There are more than 560 million internet users in India, making it the world’s second-largest online market, just behind China. Data penetration has increased significantly with smartphones being adopted on an ever-rapid basis. A vast majority of consumers nowadays are comfortable searching for their needs online and even making purchases over the Internet. 

As the online medium continues to increase, it has resulted in a consistent rise in e-commerce. Even most of the local shops are adopting digital solutions to compete. Such changes are indicative of how people are accepting the digital ecosystem. Almost all businesses nowadays look to have a digital foothold to be properly established. 

Digital Marketing - Demand, Scope, Career Growth

What is Digital Marketing?

The process that uses digital channels and approaches for connecting with prospects is known as digital marketing. Companies are making use of different digital marketing methodologies like content creating, SEO (Search Engine Optimization), email advertising, social media campaigning, etc. to improve the reach of their website and thus their brand. All of this is done to connect with global consumers. 

Digital marketing is a booming industry for employment nowadays. With improved internet connectivity and increased smartphone usage, there is expected to be 40% annual growth for the industry. As the world goes digital and the number of online users increases every day, most companies want to have an online presence for themselves. This creates ample job opportunities in the field. 

When it comes to a career in digital marketing, there is endless scope for professionals and graduates. Digital marketing and its components are evolving at a rapid pace and you can grow your career with it as well. 

Rise of Digital Marketing

With all the changes happening, strategies for marketing have evolved significantly, with an increased focus on digital platforms and tools. Today, digital marketing is an essential tool for improving brand visibility and sales. 

Digital marketing is one of the best ways to connect with users and deliver your message effectively. It is no longer only meant for large businesses. There are no restrictions in terms of size, geography, or industry to make use of digital marketing. For every organization today, digital marketing is the need of the hour if they want growth. 

Through digital marketing, marketers get innovative tools for flexibly running their campaigns through every step of the process, from understanding, positioning, ideation to execution. The role of a digital marketer has become essential in every marketing decision. The design and analysis of marketing campaigns are done based on parameters like Search Engine Optimization, Call to Action, Cost Per Click for Optimization, etc. 

A modern-day professional is fairly comfortable with the digital environment, understands the business models, and can develop ideas and content and resonate and can potentially influence the user base who are digitally inclined and on the move. 

A career in digital marketing

Digital marketing is the buzzword today. Most young aspirants find it exciting. Many digital-native brands have found success and resulted in an increased interest among professionals to make a career for themselves in Digital Marketing. Recent data suggests that the career scope of digital marketing is expected to increase three-folds the present value. 

The importance of making a digital transition is being recognized by more organizations, which is why there is bound to be even more growth in this segment. It makes sense to anticipate varied opportunities for skilled and qualified marketers to make use of their expertise in the domain, including online advertising, social media marketing, and content strategy. 

Currently, digital marketing is one of the most fascinating and lucrative career options for young professionals. There is a growing demand among freshers as well as experienced professionals. Due to this demand, various online institutes offer specialized digital marketing training and courses to help candidates develop skills and expertise in the digital marketing domain. If you are choosing a digital marketing course, you need to consider factors like background, course content, faculty, and also the industry exposure you will be getting. 

What kind of jobs can you get?

Once you complete a course in digital marketing, the next step involves finding a job. There are different specializations within digital marketing, so you have several options to start and grow your career. 

Junior and Mid-Level Positions:

  • Digital marketing intern
  • SEO Executive
  • Digital marketing executive
  • Link Building specialist
  • Social media specialist
  • Email marketing specialist
  • Google Ads specialist
  • Online reputation executive
  • Web Analyst
  • Content marketing executive

High-level jobs in digital marketing:

  • Digital marketing manager
  • Digital marketing strategist
  • Social media manager
  • Digital Branding Head
  • Paid Advertising manager
  • Digital Marketing Head

Apart from the above, there are other job roles that a candidate can opt for in digital marketing. 

Scope of Digital Marketing

Nowadays, companies know the crucial role digital platforms will play in the future, which is why they want to prepare a workforce that embraces digital technologies. Digital marketing is itself transforming at a rapid pace. New advancements are being made in technology, which only opens new growth avenues for digital marketing. As such, there are always fresh innovations in packaging and delivery of content. 

One of the major digital trends nowadays is the immense rise of OTT platforms, which has resulted in a much-increased growth in video consumption. Not just that, voice assistants have resulted in a surge in voice search activity and changed how a user interacts. Furthermore, businesses want to engage with users in a more personalized manner, which is why they are looking to make use of social messaging platforms like Facebook messenger and WhatsApp. 

With business dynamics changing rapidly, a digital marketing profession has to keep up with the latest skills and adapt to all the latest technologies, tools, and trends. More people continue to come online for following their interests, searching for content, shopping, and consuming video content. As such, there is no doubt that digital marketing will remain a dominating factor to reach out to potential consumers.