Google AdWords is one of the largest online advertising companies in the world. It is important to make the best use of this platform in order to gain an online presence for the business. Apart from manufacturing and distribution, a large part of investment goes to marketing. It is important to have wise decisions while investments in digital marketing as it is the prime most tool to get visitors in this era. Google AdWords is a major part of digital marketing. Therefore, marketers should make sure about the investment as well as the agency they choose for this purpose.
How to Hire the Right Google Adwords Agency for your Business
As the business grows and flourishes, it becomes mandatory to create a more robust advertising strategy. This includes a focus on the house as well as outsourcing the work with a specialized agency. But before that, there are some factors that need to be discussed because, without it, the decision may prove to be fatal.
Is the person who will handle your Adwords account from the agency skilled enough?
This is probably the most important thing to consider while choosing a Google AdWords ads agency. There are times where mistakes of the handler of Google AdWords account can be painful to the company. Thus it is very important to make a wise decision about the person or organization who will handle all the details of the Adwords account of AdPoint.
The designated person must be skilled as well as well-versed with the motto of the company and other factors that affect the marketing purpose of the company such as target audience, geographical location, operational level, size of the company, its ground reach and so on. If one is deciding to hire an agency for the purpose of managing the campaigns, it is important to ask them about the assurance of building a successful and profitable campaign with money. They need to prove their ability in order to earn the project.
Is it really an agency or just a one-man doing all the things?
There are agencies as well as individual experts available for the advertising purpose of Google Adwords Agentur. It should be clear in the mind of the business owners what kind of facility they want to hire. Both of them come with their own set of advantages as well as disadvantages. While an individual expert can save money, an agency can deliver the work in less time and can also create a more innovative idea as compared to a single mind. There are fewer chances of work delay. Additionally, an expert who knows every bit of Google AdWords and is comfortable with every aspect of it is exceptional to find.
What are the services that are offered, what is their specialization?
There are many services offered by various agents along with Google AdWords. This includes Pay-Per-Click, SEO, and a lot more. It should be treated as a red flag. For any company, it is important to have proper information about the services offered. The business owners have to understand that this is a trap to lure the customers. They should only choose that agency who are experts in managing Google AdWords rather than having plenty of features. They are efficient in cost as well as work.
How did you get to know about the agency?
There are some places which will surely refer to the best options available in the market and they are:
- A trustable colleague or client who recommended it.
- You met or heard the higher authority of the agency speak about the services and the trends which will change in some event.
It is important to only trust the sources which are verified. There are people who promote others just for the sake of money without hearing about it from anyone else. They don’t even check if the company is registered or not. Try to always verify the agency as well as the source from where this agency came into the eyes of the enterprise.
There are many low experienced and spam companies which can waste a lot of time of the enterprise. This is important, the enterprise needs to double-check before proceeding to even check the agency, as time is also important. A company which looks bad just in the first glimpse is a total waste of time.
Is there anyone in your contact who has availed their services?
If the answer to that is no, then this might not be a good decision. Make sure that they have worked with a company similar to yours or with someone that you know. Only if they are experienced in the same types of clients, they are worth your money and time, otherwise, it will be better to move to another one and find better options. There are many agencies out there who can make AdWord campaigns and it is important to choose the one that has experience in relevant companies.
What is their way of reporting the results of the campaign?
Make sure that they connect the AdWord account of the enterprise with the Analytics account. They should report the AdWord’s result in the context of the other traffic data. If there is no such answer from the agency that is in consideration then it is better to skip that one and move on two the next. This is the first thing that has to be done before going to more important things. They need to provide data as per the enterprise’s needs. That means, weekly, monthly, yearly and any period of time that comes in between. Good companies will do all that without asking any second question.
What are the Key Performance Indicators (KPI) used by the agency?
There are many agencies which are not so good and they will talk about things that are not relevant. There are some things that are not important when we look at them from the perspective of an AdWord manager. Weak companies talk about the number of impressions, the number of clicks, clickthrough rates or maybe the position of the specific ad as KPI. On the other hand, the companies who really know their work and are experts in this field will talk about cost per action, the volume of conversion and the expected profit from the campaign.
Which is the account management system used by them?
It is not a problem if the agencies hide some information in the initial phase of the campaign. The important thing is to make sure that there is an account management system that is used by the agency. It is important to know if they record the results and campaign details in a manged way or they just follow an ad hoc approach. This will be very dangerous for the future of the PPC campaign because if the enterprise don’t know about the results in an accurate manner, they will never be able to identify the actual growth or the ROI. There are some companies that might waste your time and money both and will leave you without anything.
Is the agency certified?
The company should be at least AdWords certified, which means that it should be certified and also be a part of the Google Partners Program. This is not the thing that should fool enterprises into thinking that they are the ones which should be chosen. It is not too hard to get a Google Adwords certificate and become a part of the Google Partner Program. This is something that just takes passing some easy exams and maintaining a minimum of monthly AdWords spends a budget of $10,000. All this is not too hard and most of the people with basic skills can do that. Don’t think that this is an important criterion, but it is important in terms of adjustability.
Do you feel they are right?
This is something that is based on the gut feeling of the person responsible for hiring the Google AdWords Agency. There are some things that tell the responsible person if the agency which they are hiring is what they expected or not. The working style, the behavior of the members of the agency and many more factors make it clear to them. Google AdWords is all about PPC,i.e., pay per click, all that is needed to make it happen is traffic increasing activities. There is some amount of artistic nature which is needed to create a perfect AdWords campaign. The numbers sometimes mislead, they are not the only thing which shows if the company is good enough or not.
It is important to talk to the agency about the things which are needed until they make you feel satisfied that they will be able to fulfill your work. If they are the right one, they won’t deny talking for as long as you are sure about them, otherwise, they will leave you midway. The ones who have experience will know about your company and will provide you with the best AdWord Campaign blueprint. They will know everything in-depth about Google’s AdWord program.